HUBS during Amsterdam Dance Event

Last week, we hosted the first edition of HUBS, a new program within ADE that brings the music industry to neighborhoods where young people don'y usually come into contact with.

In collaboration with ADE, sessions took place in Zuidoost, Nieuw-West and Noord. Three parts of the city where ADE is usually less visible. Through workshops and talks, participants got an inside look at what it takes to work behind the scenes in music and events.

Sessions were led by professionals from across the field, including Marc Derby (Vacature Via), Osborne Stjeward (STEWWW), and Jaël Niesink & Jonne Falk (PIV Records), among others who shared their experience and stories.

Topics ranged from artist branding and event production to creative entrepreneurship.

HUBS is designed for a new generation curious about how the industry works. It offers a space to learn, ask questions, and connect with people who already found their way within the creative field. 

A big thank you to ADE, One Sixty, Triple C, Grolsch Boulevard Fourteen, and all speakers and partners who helped make this edition possible.